You can no longer follow hashtags on Instagram. Which is not something I particularly care about, but I wanted to highlight this from the article:

Though it also feels like another step towards the death of the hashtag, which has slowly lost relevance as a connective option as algorithms have got better and better and understanding content, context, and user interest.

If AI can bring contextual “understanding” to platforms it means we can get back to creating for humans not for “X engine optimization.”