Good reminder: Ads Optimization is Literal

When you select a performance goal in the ad set, the algorithm’s entire focus is getting you as many of that thing as possible.

It’s not trying to get you a certain type of link click or landing page view or ThruPlay. The only goal is to get you that thing and make you happy.

Because Meta is literal, and when you optimize for those things, the assumption is that you are satisfied with that surface-level action.

This is how algorithms work. They don’t make qualitative judgements. It’s a binary “did the action occur?” switch. Yes = success.