Audio. Always.

Podcasting deserves a larger role in media plans as opposed to “test and learn” experimental buys. 135 million Americans, 47% of persons 12+, are reached monthly.
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Adopt agency media legend Arnie Semsky’s “5% solution” to podcasts: Allocate 5% of digital ad budgets to podcasts.

Why?

Among 18-34s, podcast reach is now as big as TV

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Podcast 18-49 weekly reach is 80% of linear TV

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Podcast female audience growth has been explosive

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via Westwood One