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Because marketing is more than advertising, it's pretty much everything. But it's also not that serious. And curiosity is the most important ingredient.
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Dec 11, 2023 ∞

I’ve been posting (and thinking) a lot about audiences lately (and how to talk with them)

So this Seth Godin post struck my fancy. There are many ways to group an audience, and none of them result in a perfect crossmatch of interests, aspirations, and needs across its population.

And always remember:

We are all weird, and that’s okay.

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