Tom Asacker on “measure twice, cut once”

That’s great advice if you’re dealing with a static plan, like building a staircase, but terrible advice for dealing with the dynamic world. Instead, find a problem that needs fixing, or an idea or cause that inspires you, and just start cutting.

The best part about digital marketing is that you don’t need everything buttoned up perfectly before you can go live.

Launch, learn, test, adapt.

Measure before you start, but don’t get caught up trying to cut at the precise length. Just start hacking away.