Whenever there’s an economic upheaval, there’s two kinds of dancing that emerges: line dancing and slam dancing.
Late 1970s, you had disco and you had punk at the exact same time.
In the early 1990s, you had the emergence of country line dancing and you had grunge.
There’s an idea of freeform negation that happens in things like punk. And there’s things like rigid conformity that happens in at least the white version of disco that took over in the 70s and country line dancing.
Yes, this is about more than music.
Brands are culture.
Is yours punk or disco?