Rebrands: A Cautionary Tale

Changing Its Name Tanked X’s Downloads in App Store and Play Store

So if you don’t know that Twitter changed its name to X, and search for “Twitter”, the top result is a paid ad from a competitor (Snapchat, Facebook, Instagram, etc.), and the result for X doesn’t look anything like Twitter. It doesn’t have the name, doesn’t say “formerly Twitter”, and isn’t even blue. It’s just the ugly X icon and the insipid slogan “Blaze your glory!”