it’s teaming up with OpenAI to add the startup’s technology to iOS 18, the next version of the iPhone’s software
Sounds like OpenAI won the gig (Google always felt like a weird choice based on platform competition and default search payola scrutiny).
Now Apple gets to enter the consumer AI fray and establish a connection with its hardware platform while continuing to develop its edge differentiation and outsourcing hallucinatory reputational risk to someone else.