YouTube is a sleeping giant—it’s not just a TikTok competitor or a Netflix competitor or a search competitor or a Spotify competitor.

SEO as we know it is about the change dramatically. How do you keyword stuff for an LLM? How do you get discovered via chat but not give away all your content? How many search channels do you optimize for in a post-10 blue links world?

Just remember, don’t go out and try ramping up the top 4 or 6 or 10 right away. Find the channels that match your abilities, align with your brand approach, and are actually a place you want to invest your time.

Being everywhere rarely helps.
Being engaged where your audience is always helps.

see this post on LinkedIn