New social platform WeAre8 wants to share ad revenue with the users who watch them.

Easier than paying for data. Opt-in consent. And all the signals that come with watching digital video. Sounds promising.

The real question is, can it scale to survive? If it doesn’t, will people write off the “get paid to engage with ads” model? (At least outside crypto.)

It’s fun watching the new social revenues live test their potential.

AdWeek: Get Paid to Watch Ads on This Hate-Free Social App, Launching in the US