We’ve started to see performance bounce back for our clients most in danger of a “pre-election slump” (vindication!), so I’m dipping back into that well one more time.

via Sounds Profitable:

Many brands either reduced or outright halted investments in influencer marketing to barricade themselves from political blowback during a heated election season.

Not only did the campaigns spend a lot, but other advertisers spent less, furthering the omnipresence of political messaging.

Consumer focus narrowed and behavior followed.