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Because marketing is more than advertising, it's pretty much everything. But it's also not that serious. And curiosity is the most important ingredient.
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Nov 2, 2024 ∞

My team is probably tired of hearing me talk about this stuff, but context is important. Especially when talking to clients.

For context, in the second half of October, political parties spent well over $2.5 million per day on YouTube. For Meta, it’s closer to $1 million per day.
Sam Huston https://digiday.com/media/agencies-creators-and-brands-respond-to-the-election-driven-marketing-blackout/

November 6 will be a pressure release. In more ways than one.

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