TikTok Shop is going hard for the holidays, but not everyone is pumped about it.
Quickly, quietly, TikTok is handing China the economic checkmate it needs to sunset the idea of American Dynamism for good.
Geopolitics isn’t my arena, but I’m not high on TikTok Shop.
Because: the intention to produce their own goods in China has already been stated. Plus, China has no incentive to create a platform that benefits Western brands over Chinese companies.
Having a product go big on TTShop seems like an invitation to have it copied and branded by the platform to compete with you.