The best ideas are when you’re like, “we can never do this, we’re going to get in big trouble, this is so wrong.” When you feel that, you’ve got to stay there. That’s where all the interesting stuff happens.
-Chris Beresford-Hill
&
Make sure you always feel like you’re doing something vaguely naughty.
-Jeff Goodby
This is how you push beyond the tried and true.
The imitation game.
The pack.
The goal isn’t the easy “no” that can be dismissed and forgotten.
But the “no” that opens a bunch of yeses that were nos before.