Black Sheep Thinking: Aim For "No"
My goal for you this year is to hear “no” more.
Sounds weird, right?
Here’s why…
If your aren’t getting reeled back in a bit, you’re not pushing far enough.
If you aren’t getting told “no,” you're not pushing far enough.
Our job (whether we’re agency or an internal marketer) is not just to give the client what they want, but to give them the version they didn’t know they wanted. To elevate their wants to a higher level of execution.
If we are being curious marketers then we have a vision for where things are going. What direction platforms are evolving in. What users are expecting and engaging with. And we need to pull our clients down those paths.
Brands have comfort zones. We need to find the edges and stretch them.