Walmart

it is opening up Walmart Connect to brands that have not traditionally sold their products in its stores, such as automotive and financial marketers – known as “no-endemic” marketers.

Another page from the Amazon ad playbook?

Plus:

  • Brand search terms (yours or competitors)
  • More offline sales tracking
  • More self-serve options, including in-store placements like the TV wall
  • Taking the partner program (Roku, TikTok) wider

Retail media could be a big winner of the cookiepocalypse if its reach can extend beyond classic retail use cases (like advertising a car to someone shopping for a car battery instead of just more parts sold via the retailer).

via Search Engine Land

Microsoft

This month’s top story: Maximize conversion value bid strategy is now available for search and shopping search campaigns

Plus:

  • Microsoft Click ID (is this really new?)
  • something something AI
  • A new hotel tool means the old hotel tool is getting the hook

via Microsoft

LinkedIn

Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads.

In addition to LinkedIn’s self-service Campaign Manager, the company also has a managed offering, LinkedIn Premiere via its partnership with NBCUniversal

Ad surprise of the year so far? Benefits of being part of the Microsoft ecosystem.

via MarTech

Google

Google is testing a new format for search ads, the ads go in a slider or carousel that let you swipe through various ads, instead of scrolling past them.

The carousel looks a lot like the new Arc Search look for links from summary pages. Imagine it’s top 1.5 slots or bust for clickthrough and performance with this layout.

via Search Engine Roundtable

Chase (?(!))

This week, JPMorgan Chase launched Chase Media Solutions, its new digital media business. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers.

Any aggregator with first-party data in the post-cookie world could become a media network, Chase’s performance may open the floodgates.

Chase’s advantage is transactional first-party data, which allows brands and agencies to target based on purchase history… Chase customers have purchase histories across retailers and other businesses they buy from.

The immediate winners will be those closest to purchase. With time this could become the new paradigm (along with AI-powered contextual advertising).

via MarTech