YouTube is big enough that it’s its own … | CuriousMarketers.Club

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Apr 27, 2024 ∞

YouTube is big enough that it’s its own category when it comes to how people watch videos

via eMarketer

A chart showing how US viewers watch digital video with over-the-top (OTT) services #1, YouTube second, then subscription OTT. Lagging behind the top 3 is ad-supported video on demand (AVOD), free ad-supported streaming (FAST), and way back is digital pay TV.

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