Instagram Chief Offers Insight Into Threads Content Ranking

To clarify, having a comprehensive list of every post with a specific word in chronological order inevitably means spammers and other bad actors pummel the view with content by simply adding the relevant words or tags.

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To avoid getting overrun with bad actors and bots, search products need some ranking. You can show results in chronological order, but you then need to omit bad content that doesn’t quite cross the line and qualify to get taken down.

It’s almost like we can learn from keyword stuffing and toxic Twitter.