Meta is bringing generative AI to ads with:

• Backgrounds for product images
• Magic crops to stretch one asset across Meta’s many aspect ratios
• Text variations

The first one is welcome news for any company with white background product shots, those don’t work well on social.

The last one is the AI-indication of an existing feature.

The second one is what I’m most excited about. Anything to streamline asset creation and optimization across placements is very welcome.

Magic crops plus text variation with more aesthetic automatic overlays would be a great next step to make it even easier to advertise across placements.