Google Says, “How Do You Do, Fellow Kids?”

Social media, now in your search results!

It’s blatantly apparent that AlphaBrass read every headline about what trend or app or newfangled thing posed an existential threat to their search business and decided to announce an answer to all of them all at the same time.

YouTube Has Spoken:

Turn off your ad blocker or pay up.

It’s an experiment.

A “new pop-up explains that in order to keep watching YouTube videos, users will have to disable their ad blocker, or make YouTube.com an exception within their ad blocking rules.”

Shifting Screens

Close to 45% of overall YouTube viewing in the U.S. today is happening on TV screens…compared with well below 30% in 2020.

It’s less about screen-specific viewing now and more about platform-specific viewing.

Different apps means different content experiences and expectations. Which screen is just a matter of convenience.

Not sure if this includes YouTube TV or is just the OG YT app. Or if that distinction even really matters.

Pods With Friends

Portable audio doesn’t just mean personal audio, “co-listening” is a common activity.

What ads perform best with co-listeners?

Storytelling*

In case it helps with your story:
“the most common types of moments for co-listening: relaxing, hanging out with friends, cooking, entertaining kids, and doing yoga.”

*always a good decision

RadioCasts

Only a handful of terrestrial radio genres are growing. And talk radio listeners are migrating to podcasts.

So why not give broadcasters the tools to easily turn their programming into podcasts.

(Especially when you need content that doesn’t carry continuous licensing fees.)

One Pin To Rule Them All

Pinterest is combining the various pin types into one creation flow. All the toys, fewer barriers to getting started.

I am not a Pinner, but I like the platform (and advertise on it). I think this is a good change an should hopefully lead to more fun and inspiration and less Instagram-like post type games.

Meta Pays For More Reels

I don’t really care about this headline, other than the fact that it means Meta is still all in on Reels.

And if it’s going to pay more for the content, it means it expects to make more on it.

Reels ad placements are (still) the ones to watch.

Gmail: now with check marks!

Funny how Elon kills off the blue check only to cause a blue check renaissance.

Social Schedule

Finally, the best times to post to social.

So, naturally, you should do the opposite.

And don’t post on the hour.