Do you use data, or get used by it?

“Advertisers prioritize cost over value, sometimes to their own detriment. They chase cheap CPMs.”

Metrics like CPM are outdated, unless you somehow get paid for impressions.

Using only one metric to make any decision is a trap. Use multiple metrics and trends to uncover the story behind the data.

And prioritize value over cost. Digital ads cost more when you’re doing it better (by more I mean compared to optimizing for volume above all else.)