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Because marketing is more than advertising, it's pretty much everything. But it's also not that serious. And curiosity is the most important ingredient.
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Jun 19, 2024 ∞

Instacart plugs retail media data into YouTube Shopping ads to fuel offsite growth

There are two parts to the digital ad equation: data + inventory.

Platforms dominated both in recent history. But crumbling cookies are changing this.

Retail media is increasing the amount of data seeking inventory.

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