Now your products don’t have to be in Walmart for your ads to be there.

The retail giant said it plans to start offering ad space inside of its stores to companies that don’t sell products at Walmart
…
Shoppers can expect to see the commercials when they walk by the TV department and when they use the standalone kiosks.

Walmart said the in-store advertisements “will be relevant based on the customer journey,” and will help brands leverage Walmart’s reputation while customers shop.

The rise of retail (and commerce) media is only going to accelerate.

via Quartz