The New York Times is reportedly developing a generative AI tool to enhance ad targeting. The national daily newspaper is experimenting with several large language models (LLMs) to power the new tool, which will be capable of matching ads with ideal consumers based on their interests, goals, and opinions.

AI will turbocharge contextual advertising.

via Inside

note: I did not find reference to advertising in The Verge article Inside cited. So I don’t know where the above claim is really from, but it does make sense.