Microsoft’s Clarity is an under discussed part of the analytics toolkit (who doesn’t like free heatmaps and session recordings?), the new conversion maps feature will only make it more useful.

Conversion maps provide specific data of key business metrics of your E-Commerce sites. Through Conversion maps, you can understand your website interactions that affect your purchase rate.

Conversion maps show the conversion rate, representing the percentage of all sessions that resulted in a purchase when a user clicks in a selected area.