Sales and marketing are not just a tax you pay for not having a great product or great service. Great companies do sales and marketing. Sales and marketing are not evil. It’s just a tool, and you can do it well or you can do it icky. 

They’re amplifiers.

On building a brand with personality:

A lot of business is boring. A lot of life can be really boring—especially adulting. Things can get really dull. 

Having a little bit of fun is helpful for everyone.