From Apple:

Apple Maps on the web is available in public beta, allowing users around the world to access Maps directly from their browser

I think the importance of maps as an os layer will only grow in importance. Primarily for AR and mobility, but also as an ad platform.

As TikTok and Instagram unseat Google in the realm of local search, I see a realm of possibilities for Meta Maps and SnapMap.

Mobile + location + discovery + UGC