Turns out the Bud Light boycott was good for one thing: marketing lessons.

• Know your customer
• Don't become a commodity (by definition they are easily replaced)
• Stay true to your values

Of course, brands should be allowed to change their values, but it has to be done carefully.

Great bits on why need is better than new, how catchphrases = cult status, defaulting to value, embracing the cringe, why you shouldn't fail short, being wrong is better than boring, and why you should follow your conviction.

And a great reminder for marketers:

We're not solving world hunger. We are trying to help more humans believe in themselves in order to do something in business that could lead to financial freedom for them.

Narratives matter. And brands are narratives.