Netflix Inc. has acquired the exclusive rights to Raw as well as other programming from World Wrestling Entertainment, marking the video service’s first big move into live events.

via Bloomberg

Streaming is about catalog. Live events add a wrinkle to the traditionally bingeable streamer line ups.

Wrestling is likely cheaper than one of the major sports leagues, but has a devoted fan base.

Netflix’s aim now is to add a bunch of different pieces to their catalog to keep the subscription sticky as churn and rebundling accelerates.