TikTok can get people to spend money in the app, but can they get people to shop?

users sent over $250 million in digital gifts to live-streamers in the app in Q3 alone

I’m still skeptical that The Clock App can pull off an everything app style ecomm takeover in the US (maybe anywhere in the west). Trust and ingrained behavior remain the sticking points for me.

TikTok could overtake Temu, but I think Amazon is safe (at least without the help of antitrust regulation).