TikTok tests feature to make every post shoppable as social media giant moves to create multibillion-dollar e-commerce business

TikTok looks to be following the Chinese social media app playbook, come hell or high water.

I don’t think an “everything app” will happen in the West. User reaction to the aggressive Shop push is increasing my confidence in this prediction.

users have complained about counterfeit and knockoff products sold on TikTok’s marketplace. Some also say the preponderance of ad-like posts from influencers is wrecking the experience.