I recently wrote that the current splintering of social media is

maybe time for the rebirth of blogging?

Search may be splintering too, but the current version is [good for blogging](Study: Blogs appear most often in top Google positions https://searchengineland.com/blogs-top-google-positions-study-433630) too.

Blog posts are the most common content type found in the top 5 Google positions

Multiple CTR studies show most organic clicks go to the top 5 positions on Google Search (around 69% to 74%).