When asked how Dave Matthews Band sells out so many shows…

Dave Matthews’ line is always, “we only have 35,000 fans, they just go to every show.”

This is the goal—the dream.

Make something so good that a core group loves it to the point of never getting enough.

Yes, it’s a joke (probably), but it’s rooted in a fandom that puts the fan in fanatical.

Going for scale is flashy and en vogue.
Going for depth can be more fun for everyone.

via the Celtics Talk podcast