Chick-Fil-A is reportedly cooking up a family-friendly streaming service

I don’t understand this play. Trying to recreate the Disney content-experience flywheel? Long game for an ad network? And why not start with a podcast or a YouTube show? And if you have, is your awareness of a streaming service going to be intrinsically better?

Chick-Fil-A is reportedly shelling out about $400,000 per half-hour of unscripted content; the company is also eyeing scripted and animated projects. 

That’s a lot of chicken.