How “to make your business stand out this Christmas”; or, (for this part) how to market your business any time of year:

Part of the battle to make your business stand out happens before the customer arrives in town or begins browsing online. If you can capture the attention of your target audience in advance, they are more likely to keep an eye out for your brand.

speak to the people most likely to buy from you. Target them with content that will entertain them, touch their emotions, solve their problems or add value to their decision making.

People don’t know about you. Until they do.