McDonald’s “I’m Lovin’ It” jingle has been getting lodged in brains for 20 years.

Why is it so successful?

After reading the names of the prior jingles, I had the same thought shared by Garrett Crosby later in the post:

shifting from “you” and “we” language in prior jingles to first-person in “I’m Lovin’ It” may have helped its longevity.

Your marketing shouldn’t be about you. You’re a platform for your fans.