"What's ChatGPT's share of search?"

Very tough to answer. But, if we assume:
- Every LLM prompt is a "search"
- Desktop + mobile web traffic, excluding apps, is close enough
- Mixing data from multiple panels is kosher

Here's what it looks like 👇👇👇 pic.twitter.com/aIzvvMIplf

— Rand Fishkin (follow @randderuiter on Threads) (@randfish) November 19, 2024

Some big ifs, but this means GPT is not an insignificant player.

Google won’t be overtaken by one player, but by all these other slices growing over time. Chipping away and taking more and more search share.