Will mobile game ads be wired in 2025?

So far AppLovin has the magic 8 ball saying Outlook Good 🎱

AppLovin’s ads are unskippable and pop up between game levels—a sweet spot for undivided attention. 

And for now, for players used to seeing ads for other apps, these retail ads feel like a welcome change, making them more memorable.

Competition is driving ad costs up and novelty will wear off, driving effectiveness down, but this space has had Next Big Thing status for years.