On-demand audio (paid streaming, podcasts, owned music, etc.) officially has more share of ear than linear (radio over the air, radio streams, Pandora’s free radio service, satellite radio, etc.).

Just another sign that mass culture is dead.

Further cementing the primacy of sports and other live events as the only remaining cultural moments where a critical mass of people are tuned into the same thing at the same time.

This is not a situation where on-demand will grow forever and someday linear will go to zero. Some people prefer linear listening, and even those who mostly prefer on-demand consume at least some linear content. But it is about as safe a bet as one can make that the trendlines in the graph above will continue well out into the future.