Proof that the linear marketing funnel is a dinosaur
The average American spends over 3 hours per day on their phone during work. That’s 186 minutes broken down into:
- 46 minutes on social media
- 33 minutes texting or messaging
- 30 minutes listening to podcasts
- 27 minutes streaming video content
- 15 minutes playing mobile games
- 13 minutes shopping online
- 22 minutes on other non-work-related activities
Work-life balance is a work-life blur when it comes to media usage.