We always tell clients that what they think is boring is probably what they need to talk about the most.

Because it might be a mystery to the people you’re trying to talk to.

Your everyday is what someone else is trying to hire for. Or the problem they are trying to solve.

All this to say, I love this quote:

In the words of my late friend Jay Levinson, “Don’t change your story when you’re bored, or when your partner is bored, or when your team is bored. Change your story when your accountant is bored.”