Perplexity (AI) is adding to its competition with Google (and most major tech platforms), trying to carve itself a slice of that sweet e-commerce pie.

The Pro Shop feature promises free shipping on items bought through Perplexity, enabling customers to complete transactions without leaving the platform. While browsing for products, users will notice a “Buy with Pro” option for eligible items. After selecting it, they will need to enter their billing and shipping details to finalize their purchase.

Perplexity will estimate taxes and purchase the product on behalf of the users on Pro Shop, and users can track purchase status on the platform.

If successful, I imagine this feature will evolve over time and become less manual/personal shopper style on the Perplexity side.

Or maybe it leans into that AI-as-assistant approach to create a new angle on a competitive feature set.