was assumed that for a streaming service to work as a standalone business, you needed at least 100,000,000 subscribers. And now the thought from these market leaders is that you really need more like 200,000,000.

The list of services that hit the 200M mark (YouTube not included):

  • Netflix
  • Amazon Prime
  • Disney-Hulu

Forecast includes:

Apple remaining a niche participant but appears to be feeling its way into a long-term, albeit money losing presence, which it can afford to do.

Consolidation is coming.

via the Behind the Numbers podcast