More findings from Podscribe’s recent podcast performance report:

• Ads bought per episode (“episodic”) outperform buying across shows (aka “run of network”)—more conversions on more efficient spend
• Host-read ads drive more purchases but cost effectiveness might be a wash
• Mid-roll ads are more efficient per impression, pre-roll are on a per dollar basis—and post-roll are trash
• Longer ads deliver better performance, especially on a per dollar basis