Steal This: IRL Cart Abandonment Follow Up.
Would you rather compete for space in the inbox or the mailbox?
(And do you know what tool(s) make this possible?)
When asked whether this tactic worked, KetoneAid’s founder Frank said:
“The cost of posting a can is $10. People get hooked and buy subscriptions. And the lifetime value of a subscriber is $3,000.”
via DemandCurve
#theftythursday #marketing