Paramount might do for streaming TV ads what Spotify did for podcast ads: make it accessible at small budgets.

With the new offering, SMBs will be able to easily create and launch ads in one business day, with campaign minimums as low as $500. In addition, Paramount is looking to give these new-to-TV advertisers several self-service creative tools.

This reduces the barrier of entry to the point of “why not try it?”

via Adweek