All ads I want to try

Around half of streaming viewers have taken some action upon seeing a pause ad
…
67% said they’d interacted with an ad that they could click on to receive information via an email or device, while explorable ads and “click to buy” ads also saw high engagement, at 62% and 58% each. QR codes, meanwhile, were less popular: just 36% of survey respondents indicated that they’d interacted with one.

via Marketing Brew