Everyone loves a benchmark.

A study found…

The average month-on-month growth rate for podcasts is 1.62%

But

podcasts with less than 1,000 monthly downloads are nearly 8% more likely to double their listenership in the span of a year compared to mid-size shows with between 1,000 and 10,000 monthly downloads. Podcasts with over 10,000 monthly downloads are also the most likely to reduce their listenership, as it becomes harder to keep listeners interested.

Know what your goals are. And remember that metrics don’t always perfectly map to them.