If you’re always thinking about your audience and how they’re going to feel when they experience the thing that you’re making, then it becomes a bit more achievable.

James Acaster’s answer when asked if making something that’s both hugely accessible and innovative at the same time is something that can be designed for.

When talking about the song Hey Ya, naturally.

If you’re someone…who’s like “this has to be true to me and what I want to do” but also it can’t just be just for me and nobody else. I think if those are your priorities, then you can kind of accidentally on purpose do that more often than not.

Audience obsession is rarely the wrong choice. (Unless you lose yourself on the way.)