36% of respondents had the highest attention quality with the version of the ad containing the highest voiceover volume. Keeping an ad creative engaging, but scaling back complexity and layered audio elements boosts efficacy.
Everyone hates when commercials are way louder than the content they’re delivered around (looking at you, FX).
And don’t yell, you’re not a car salesperson (and if you are, dear god stop yelling in every ad spot).
Just like every other medium, the message needs to be clear and rememberable.